How Custom Packaging Boxes Influence Consumer Behaviour In The UK
Custom packaging boxes play a key role in influencing consumer behaviour in the UK. They are more than just a box to keep products safe. A customised product box drives more sales than a traditional, old packaging box. Products packed in printed packaging boxes significantly influence people’s buying behaviour, making them a powerful marketing tool for brands.
Developing a deeper understanding of how consumer behaviour is linked with product packaging is essential. This knowledge allows brands to elevate their overall market presence. A well-designed custom packaging box can help you create a lasting first impression on customers and foster brand loyalty. In other words, these boxes are mini brand ambassadors that can help you establish customer trust, stand out from the competition, and boost revenue.
In this blog, we will explore how custom packaging boxes affect customers’ purchase decisions and what brands can create effective packaging to enhance their market presence. So, let’s get started.
How Does Packaging Design Affect Consumer Behaviour?
Packaging design is the first thing any customer notices. According to a study, 73% of shoppers in the UK rely on packaging designs to make their purchase decisions. That means material, colours, style, shape, typography, labels - everything in the packaging box matters!
To design effective packaging, incorporate elements like the brand’s logo, tagline, quality material, luxury finishes, labels, etc., in your boxes. Each and every one of these elements can make a huge difference and help your products stand out on shelves. Moreover, these elements help brands give customers a bespoke unboxing experience. In turn, that builds a lasting connection with customers, leads to brand loyalty, and brings repeat business.
In simpler words, well-designed custom packaging boxes uk can help you beat the competition and give you an edge in the retail landscape. But what makes an effective packaging box? Let’s have a look.
Understanding Customer Needs - The Key To Effective Packaging
The key to designing effective packaging solutions begins with developing an understanding of customer needs. If you want to ensure your brand’s success, find out how your customers interact with your products. Take their feedback, learn what they need, and what are the issues that make them look for an alternative product.
By gathering this information, you will gain essential insights and create a highly effective packaging solution that your customers will love to buy. For example, elegant & minimalistic designs often symbolise luxury, whereas vibrant colors resonate with people who seek glamorous products. By learning what customers want, you can create custom printed packaging boxes that meet their needs and drive more sales.
Now that we know the importance of knowing what customers want let’s dive in and see how brands can use that information and translate it into custom packaging boxes that boost their market presence.
How Custom Packaging Boxes Boost Brand Awareness?
There are several ways premium packaging can help enhance your brand’s visibility on shelves. A fully branded packaging box has the power to communicate with customers and influence their purchase decisions. Beyond providing protection to a product, an elegant product packaging box can showcase the brand’s identity, values, and commitment to quality to the customers. Let’s look at how custom packaging boxes can build better brand recognition and improve sales.
Creates A Lasting First Impression
An elegantly designed box has the power to create a lasting first impression on customers in a matter of seconds. Research suggests that consumers make their purchase decisions in the first 90 seconds of their encounter with the products. That means your product packaging must impress the customer within that brief period of time, leading them to buy it. To make that happen, brands must create boxes with high-quality materials, elegant shapes and designs, advanced printing methods, vibrant colors and graphics, and luxury finishes.
It Helps Establish A Strong Brand Identity
Custom packaging boxes UK have the ability to build better brand recognition. By adding your brand’s logo, slogan, graphics, colours, and other branding elements, you can create customised boxes that serve as mini billboards. These boxes will help people identify your products, build a connection with customers, foster brand loyalty, and bring more sales. Showcase your brand’s values in the packaging, and you will strengthen your brand’s presence in the market.
Enhances Customers’ Unboxing Experiences
Modern customers prefer buying products that give them a bespoke unboxing experience. By designing luxury custom printed packaging boxes, you can enhance customers’ buying experience and make them feel special. There are several ways to make products look expensive. You can use customised inserts, cushions, widow cutouts, special add-ons, laminations, and so on. The options are limitless. Deliver your products in elegant and durable boxes that exude elegance and sophistication, and you will get satisfied customers.
Develops Emotional Connections
Fostering lasting customer relations is one of the most important pillars of a brand’s success. While gaining new customers is necessary for the business to grow, retaining old customers and keeping them satisfied is equally crucial. Customised product packaging allows brands to build that emotional connection with their customers, both old and new. Using storytelling techniques, brands can weave their story into the packaging and tell customers what their brand stands for, how it came to be, and why they should support their business.
How To Design Attractive Custom Packaging Boxes
The art of designing attractive custom packaging boxes UK is intricate and requires professional help. That is why brands often work with expert packaging manufacturers to ensure the success of their business. When designing elegant and eye-catching custom cardboard boxes, one needs to consider the following aspects to ensure optimal results.
Select The Right Box Style
The box style and shape are one of the first few things customers notice. Instead of going with industry-standard shipping boxes, try designing your own custom printed packaging boxes. Not only will you save money and resources on extra materials, but you will also boost your brand image. Try unique shapes and designs that look elegant and grab customer attention even from a distance.
Try Vibrant Colors
Colours are deep-rooted in our psychology and have the power to elicit an emotional reaction. Choose your brand’s colours wisely and integrate them into your packaging. From the logo to typography to the box itself, everything must resonate with your brand’s unique identity. Custom-printing boxes with advanced printing techniques in the CYMK or PMS color wheels will yield the best results.
Print High-Resolution Images
In addition to colours, high-resolution graphics and relevant images also play a vital role in attracting customer attention. Let’s say you are a fast-food brand. Including a high-resolution image of your signature burger, pizza, or dish on the packaging boxes will garner customer attention. Moreover, it will help people recognize your brand instantly and strengthen your market presence.
Go For Sustainable Packaging Materials
Nowadays, customers prefer buying products from brands that pack them in sustainable packaging boxes. People have become eco-conscious, leading brands to invest in environment-friendly packaging. Several packaging manufacturers provide high-quality custom packaging boxes made of sustainable kraft. These custom boxes are printed with eco-friendly inks and help brands showcase their commitment to sustainability. That adds value to your products, making customers purchase your items over the competitors.
Add Luxury Finishing Touches
The final part of the puzzle is using luxury finishing options. A product that screams elegance and luxury is something every customer wants to have. You can add a number of finishing options to your boxes to make them look luxurious and keep products safe. For instance, many packaging suppliers offer matte, glossy, soft touch, or holographic laminations, water-resistant coatings, special add-ons like embossing, debossing, foil stamping, and so much more.
How Can Custom Boxes Only UK Help?
Knowing what goes into a well-designed custom packaging box is one thing. But crafting that box requires a certain set of skills and mastery that professional manufacturers like Custom Boxes Only UK have. We have a talented team of designers on board that takes a 360-degree approach to design your custom packaging boxes wholesale. Each box we craft is made using high-quality materials such as cardboard, kraft, and corrugated sheets. We print boxes with cutting-edge printing methods using the CYMK and PMS colour wheels for maximum impact.
Moreover, our in-house production process is designed to be energy-efficient to prevent material waste and reduce costs. We pride ourselves on offering custom packaging boxes wholesale that surpass all quality standards. With low minimum orders, free doorstep deliveries, and faster turnaround times, we are one of the best packaging suppliers in the market.
So, explore our collection of custom packaging boxes UK and give us a call to get a free quote today!
Final Thoughts
Custom printed packaging boxes deeply influence consumer behaviour and purchase decisions. In today’s fast-paced market, people make quick decisions ad judge products by their packaging. When the product packaging looks elegant and stands out, it leaves a lasting impression on the customer and develops brand loyalty. Even studies prove that packaging designs heavily affect people’s buying decisions. That is why brands need to take a comprehensive approach to designing their product packaging if they want to enhance their brand’s visibility. And the best way to do that is by partnering with a professional packaging manufacturer like CBO UK.
